CONNECTING CUSTOMERS TO YOUR BRAND
BY SOCIAL MEDIA OPTIMIZATION
What is social media optimization?
Social media optimization refers to the optimization of a website or elements of a website and its content for mass social
consumption, so what does that mean social media optimization is looking at your website from the social media
consumption, so trying to figure out what elements on your site could potentially be optimized better for social media with
How will that personal product page be shared via social media
How might an email be shared through Facebook
How might a Content piece be shared through Facebook or Twitter
Looking at the elements on your site in determining how you might be able to use social media to optimize your site a bit better to get more traffic, or conversions potentially from social channels, by ALLINDIGI.
So, there are some things that you can do to provide social media optimization for your website. things like, adding sharing buttons to a content piece might be one element or it might go a little further requiring, some creative thought you can be developed by ALLINDIGI for a true headline, that's going to be compelling for a social audience, so what does social media allow you to do it allows you to drive traffic conversions and allows you to engage with your customers in your prospects. SMO is similar to SEO and has a few different methods, so keywords and on-page elements are still very important meta titles, descriptions, h1 tags available on social profiles right-clicking and viewing source will allow you to see those elements use keywords and optimization techniques in those areas just as you would with SEO additionally focusing on quality over quantity is important. You know try not to add too many sharing buttons to an individual the page which can be too much. Additionally driving traffic is simply the overall goal. It is as it is really with a lot of SEO activities so think about traffic when you are optimizing for social media additionally links can be used as a metric of success multiple retweets are initiating multiple no-follow links social links, so look for these potential opportunities with ALLINDIGI, like ways to use the elements of SEO and SMO together.
How do you get started?
So, here are some best services provide by ALLINDIGI staying mindful of SEO best services. practices just as you would with on-site SEO don't use too much keyword stuffing try to look at your SMO from the perspective of the end of the end-user just as you would with SEO look for ways to give your audience more social access there are many ways that you can do this you can use third-party tools you can add Open Graph to your site to use so your users can sign in using Facebook or Twitter those are options as well revoke rewards social actions, so if someone retweets you think them if someone likes your page call them out and say thank you show your audience that you reward those social actions that in and of itself could be social media optimization technique lastly, start Today, it's never too late to start SMO think about your website from the perspective of the end-user. How might they engage with your website through social channels provide them with tools by ALLINDIGI that it might take to use those social actions on your website with your content with your site to help provide SMO benefits for you.